Program Quality Scoring Guide
Targets behaviors essential to achieving First Contact Resolution & delivering a great Experience
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Question/Business Purpose |
Answer Options |
Description/Additional Detail |
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RESOLUTION |
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1 |
Did the Advisor take steps to ensure they understood all needs?
Business Purpose: To understand if our Advisors are taking steps to ensure proper resolution |
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YES – paraphrasing and clarifying questions led to taking steps to correct resolution path
Paraphrased
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2
5 pts |
Was the Welcome Call Structure effectively utilized?
Business Purpose: To understand if Advisors are structuring the welcome call to ToT standards |
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YES – followed the basic steps of the structure (questions that are answered before asked don’t need to be repeated)
N/A – the welcome call was already conducted or the Intern states they do not have time.
*inaccurate information when reviewing program or pricing details would not be counted off in this question; incomplete information would be counted in this question if a phase was missed EX – covered Phase 1 pricing but not Phase 2 |
3
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Were probing questions asked?
Business Purpose: To understand if Advisors are taking steps to get to know the Intern |
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When evaluating a 1st contact, we are looking for probing questions that are in addition to those documented in the initial call structure aimed at getting to know the Intern, their situation and goals. Asking only the questions listed on the call structure would not earn credit.
“how have you enjoyed our courses so far?”
N/A – should be used only in situations where the Intern has a specific question and specifically states they do not have time for a longer discussion. |
4 |
Did the Advisor provide complete and accurate information?
Business Purpose: Accurate and complete information allows the Intern to make informed decisions and efficiently move toward completion |
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Consider information that is documented in the KB and information received during training.
NO – incomplete information is missing critical details that impact the Intern’s ability to move forward |
5 |
Did the Advisor take necessary procedural steps throughout the interaction?
Business Purpose: To ensure our Advisors are taking the appropriate action to complete resolution |
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YES – actions were taken and they were appropriate
NO – inaction or taking inappropriate actions EX – inappropriately reaching out to a support department, failing to update a test score
OTHER – please document was procedure was missed in comments
N/A – no procedural steps were required in this call |
6 |
Did the Advisor act on bell ringers and/or make appropriate recommendations based on account review?
Business Purpose: To understand if Advisors are future solving to gain FCR |
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Bell ringer is something the Intern mentions in passing that you should pause on to ask questions and provide resolution/more information on. “Can you tell me what type of position you were inquiring about at the job fair?”
N/A – should be used only in situations where the Intern states they are in a rush and don’t have time for additional conversation.
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EXPERIENCE |
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7 |
Did the Advisor greet the Intern?
Business purpose: To capture if Advisors are opening with a greeting that embodies our brand |
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Welcoming & Branded
Generic & Branded - A straightforward, short greeting that transitions quickly to the next step in the interaction flow.
Unprofessional
*When observing transferred calls, answer based on how the receiving Advisor greeted the Intern. |
8 |
Was the Advisor professional throughout the interaction?
Business Purpose: To understand if Advisors are providing a professional experience that builds trust in our program |
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YES – a genuine conversation where the Advisor is attentive and proficient
Common pleasantries - statements of understanding, reassurances and statements of appreciation
Failed to utilize info would be when we ask for their name when they clearly stated it at the beginning of the call or we ask them their certification area instead of telling them what is reflected in their account.
NO – if more than one NO reason, select the most impactful.
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9 |
Was the conversation personalized to the Intern?
Business Purpose: To understand if our Advisors are providing a personal experience that demonstrates we are an advocate for the Intern |
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YES – used what they learned, while asking probing questions or active listening when Intern is forthcoming, to tailor the conversation. EX – “You mentioned earlier you left your marketing job because you wanted a career change and that getting a job quickly is important, so I would recommend that you begin working on your required coursework this weekend so you can get your intern certificate as quickly as possible.”
NO – scripted/standard responses that can apply to any Intern
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10 |
Did the Advisor show they cared about the Intern’s success?
Business Purpose: To understand if our Advisors are demonstrating care that we value and appreciate the Intern |
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YES – used word choices and genuine delivery that let the Intern know we care and will support them during their certification journey EX – “I’m so excited you found us here at ToT! I know you are going to be a great teacher and we will be with you every step of your journey to certification.”
NO – if more than one NO reason, select the most impactful.
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11 |
Was the Advisor efficient during the interaction?
Business Purpose: To understand if the Advisor is engaged, listening, and taking steps to move the call forward efficiently
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YES – Advisor was able to move the call forward in a way that didn’t create unnecessary delays (dead air, lack of active listening, etc.)
Excessive non-talk time is longer than 45 seconds
Excessive hold time is longer than 2 mins prior to checking back. When doing initial check back, the Advisor should set expectations if needing more than an additional 2 mins. Must check back a 2nd time if time approaches expectations set.
Irrelevant/untimely information are details shared in future call campaigns
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12 |
Was the Advisor easily understood during the interaction?
Business Purpose: To understand if the Advisor is communicating clearly with the Intern |
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NO – if more than one NO reason, select the most impactful.
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13 |
Did the Advisor provide an effective recap?
Business Purpose: To understand if Advisors are taking steps to ensure the Intern received what they expected during the interaction. |
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A recap should include a quick summary of what was discussed as well as expectations of what the customer should expect in the future
N/A should only be used when the call ends before the opportunity to provide a recap (i.e. dropped call or Intern ends call abruptly)
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INSIGHTS |
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14 |
What part of the call should be saved for training purposes?
Business Purpose: To track great calls that can be used for training and celebrated |
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The entire call does not have to be perfect. If the Advisor demonstrated exemplary behaviors in a specific area, please add a detailed comment and timestamp.
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15 |
Was egregious behavior exhibited on the call?
Business Purpose: To ensure we are acting on any egregious behavior demonstrated in the call |
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Any of these actions will result in an Auto-fail of the call
Verification - email address and at least one other piece of personal information on the account
Rude language includes profanity
Abandonment - hung up or failed to respond
Misrepresenting the conversation would be documenting a conversation or parts of a conversation that did not take place or were not accurate to the actual conversation |