A lead call is when a potential applicant calls in and is wanting more information about the program but they have not applied to our program yet.  Our Primary Goal of these calls is to get the potential candidate to apply.  How do you do that?  Follow the steps below.  


1.) Identifying the lead: 

  • First request their name and email address to try and locate their account in Prince.  At this time, you will discover that an account does not exist because they have not applied for our program. 


2.) Program Information: 

  • The primary goal of these calls is get these potential candidates to apply! We want to provide a high level overview of the program an how it works.  Give them an idea of what to expect and highlight all our awesome features!  
  • We want to highlight features like our FREE test preparation, flexible and online classroom readiness training, Our Get Hired Resources and of course the support and knowledge they will receive from their field supervisors during their intern year to name a few. 
  • You can also provide a high level overview of our admission requirements like bachelor's degree with 2.5 GPA or higher etc.  (leave the smaller details for after they apply unless they have specific questions about requirements) 
  • We want to encourage them to apply! We need them to apply before they even think about sending in their official transcripts. 


3.) Next Steps: 

  • Advisor should now navigate to the respective TOT website i.e. teachersoftomorrow.org/texas or teachersoftomorrow.org/michigan etc. where an information box will populate to the right of the screen.  
  • Here the advisor will need to capture the following information from the lead (Let them know, "I am going to send you some information about our program, may I get your first and last name, phone and email address?)  
    1. First Name 
    2. Last Name 
    3. Phone (this is optional, but you should be able to capture it from five 9) 
    4. Email 
    5. Uncheck the box on if they have applied (you already confirmed this) 
    6. Click on Send 

4.) Lastly, close your call with an encouraging statement and let the candidate know they are in the right place! Send a follow up email in five 9 with a link for the candidate to apply to our program.  


For TX there is a template titled " TX- Apply Today!"